The social media landscape is constantly changing. Just a few years ago, it was easy for a business owner to post comments and links on their blog posts or tweets; today, however, that is much less possible. In order to effectively use the power of social media in SEO (search engine optimization), a business needs to have a social media strategy that combines the old-fashioned SEO methods with a modern approach. Here are some tips to get you started:
In SEO parlance, this is known as “co-op search engine marketing.” In simple terms, it means building backlinks in social media websites that will help boost your ranking in the search engines. You can do this by building co-ops in Twitter, Facebook, MySpace, LinkedIn, YouTube and Google+. This strategy helps you target a specific audience rather than wasting time attempting to reach people who will not likely be interested in your offerings.
Social media does not provide short-term SEO results. Rather, long-tail searches generate traffic. The challenge lies in getting your website to rank for long-tail search terms. There are several ways to do so, but the most effective strategy is to build backlinks to your website using social media. A lot of SEO experts recommend blogging, but the process involves a lot of maintenance and a large amount of work.
Every SEO consultant and marketer should have a digital content strategy in place. Blogging and tweeting are great ways to generate traffic to your site, but if you do not have a strategy in place to promote your blog or website, you are leaving the door wide open to competition. In addition to SEO, every digital content strategist should include a strategy for social media in their curriculum vitae and marketing materials. A well-planned online marketing campaign will provide organic traffic and a higher return on investment than any other investment.
It takes a lot of work to promote your site. A digital content strategist can help you achieve success by combining your SEO efforts with a social media strategy. A good SEO consultant and marketer will be able to provide examples of successful campaigns using both methods. A combination of SEO and social media is an effective solution that will increase your click-through rate and improve your search engine rankings.
Google has announced that it will be banning “dofollow” links from Twitter. Dofollow links are a way for a Twitter user to automatically follow another Twitter user in an attempt to obtain more traffic from that user. This may result in the sudden demise of long-tail SEO strategies.