• What Is Link Building?
    SEO posts

    What Is Link Building?

    In the world of search engine marketing, link building refers to specific activities aimed at improving the quantity and quality of external links to a specific page with the aim of elevating that page’s search engine ranking. It is an essential marketing tool because it provides search engines with a list of web sites that are associated with one or more keywords and also helps search engines evaluate the relevance of the page being linked to. Links have become one of the most important tools for internet marketing because this has now become one of the main ways for search engines to rank web pages. So what is link building…

  • Using Social Media in SEO
    SEO posts

    Using Social Media in SEO

    The social media landscape is constantly changing. Just a few years ago, it was easy for a business owner to post comments and links on their blog posts or tweets; today, however, that is much less possible. In order to effectively use the power of social media in SEO (search engine optimization), a business needs to have a social media strategy that combines the old-fashioned SEO methods with a modern approach. Here are some tips to get you started: In SEO parlance, this is known as “co-op search engine marketing.” In simple terms, it means building backlinks in social media websites that will help boost your ranking in the search…

  • Why-Is-SEO-Important-For-Your-Business
    SEO posts

    Why Is SEO Important For Your Business?

    The importance of SEO can’t be emphasized enough. SEO is the key differentiating factor between your business and your contenders trying to get to the top of Google with out any form of paid advertising and marketing. Getting listed on Google with just a few keywords is the real essence of SEO. To give you a better insight into the importance of SEO let us take a look at the technical configuration of the pages to rank higher in Google. The Google Search Engine Results Page or SERP as it is commonly known is the Google internal list of every website. When your website is listed on this page it…